WordPress Developer https://wpdeveloper.ie WordPress Developer & SEO Ireland Fri, 07 Apr 2017 11:02:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 Annual SEO Spring Clean – Your Quick SEO Checklist! https://wpdeveloper.ie/seo-audit-checklist/ https://wpdeveloper.ie/seo-audit-checklist/#respond Fri, 07 Apr 2017 10:57:25 +0000 https://wpdeveloper.ie/?p=7639 SEO Checklist - Annual SEO Audit and Spring Clean

Spring is starting to roll around again, temperatures are rising and the anticipation of growth is in the air. If you want your site to continue to survive and thrivie throughout the year it’s important that you give it an SEO Spring Clean as it were to ensure that your sites core SEO is properly in place. Without a thorough annual cleaning you run the risk of your site underperforming in organic search and with that a loss of traffic, leads and business. This SEO checklist will hopefully serve to give you a good starting point for items to check as part of your SEO spring clean.

SEO Isn’t Just A Once A Year Thing!

Before we get into the meat and potatoes here it’s important to point out that WordPress SEO isn’t just a once a year thing. Like going to the gym just once a year won’t help you hulk up just tending to your sites SEO once a year won’t give it the best chance of success but is much better than doing nothing. We recommend that our clients add about one post a week as part of the ongoing SEO effort which then also feeds into their social media marketing and online marketing in general. This is being mentioned now as don’t want to create a perception that SEO is done just once a year – as that isn’t the case. Anyway, that that caveat out of the way, let’s get to SEO checklist.

SEO Checklist For Annual Spring Clean

Ok so, in particular order, here are some of the areas that should form the basis for your SEO checklist to make sure your site is in a healthy SEO shape.

    SEO Checklist Guide

  • Indexing Status: Check to see what Google has indexed for your site. Head to Google.com and search for “site:yourdomain.com” to see what Google has indexed. Have a scan of the SERPs and make sure that only pages/posts/products you want indexed are indexed. Also click through to the last page of results to see if Google is omitting a lot of pages from the results – you don’t want Google to omit anything and if it is that’s a sign of too many low quality pages being submitted for indexing.

  • Titles/Meta Descriptions: Over the course of the year the the standards for title/meta description length may have changed. As the devices people use change Google changes the character/pixel widths for titles and descriptions and so each page/post on site should be checked to make sure it’s compliant with current standards. A tool like ScreamingFrog is great for finding pages/posts which no longer comply with standards for titles and meta descriptions. On the topic of titles/metas it’s also important to ensure that they are well written and that you have no duplicates or blanks – if you spot any sort it out!

  • Sitemaps/Robots: Throughout the year as new plugins get added to sites they may create their own post type which in turn may result in that post type getting added to your XML sitemap. This, my friend, is something you don’t want as you only want your sitemaps to contain pages/posts which you want Google to index. Check your sitemaps to ensure no stray taxonomies or post types are included in it. Also check your robots.txt to make sure that it is keeping up with current best practice as some changes may also be required here. Also, if you’re linking to your sitemap from your robots.txt and you’ve recently switched to https then make sure to update your robots.txt file.

  • Site Speed: As more and more users are using mobile devices to access the web, and the tolerance of users for slow sites decreases the importance of having a site that loads quickly increases. There are a variety of factors to site speed like server power, site setup, caching, CDN, minification etc and instead of being guided strictly by the Google Page Speed score (which is almost impossible to get 100% on) have a look at the actual load times of your site from a tool like Pingdom.

  • HTTPs: Avid readers will have seen us talking about SSL and more SSL as of late but we were beating the drum about it for good reason. SSL is becoming a more important factor for SEO and can also help increase a users trust in your site and so to not have an SSL at this stage, well, doesn’t make sense.

  • Images: Throughout the course of the year many new pages and posts may get added and sometimes images may be hurriedly added to the site without properly resizing, compressing and optimising. Having super sized images can be bad for load times and so they should be checked to make sure they are sized correctly so not an SEO negative in that regard. Tools like Smush can help with onsite compression but should also size images correctly before uploading. On top of that you should check the filenames, alts & titles for images to make sure they are SEO friendly. It’s the small actions, repeated over and over, that can make the difference for your sites ranking, so do it!

  • 404s/Server Errors: Check your GSC (Google Search Console) to ensure there are no 404 or server errors. If you have pages which are 404ing then either resolve the broken link or 301 redirect to a page/post on site. The number of 404s a site has reflects on the overall level of maintenance of a site and needless to say the lower the 404 count the better for SEO. On top of that, from a UX point of view, sending customers to dead ends via broken links isn’t going to improve their perception of your site or business, take 404s seriously and eliminate them.

  • Backlink Audit: Now is a good time of the year to do a backlink audit and see who you have linking to you and if you identify any spammy links they should be disavowed. As part of the audit you should also think of sites that could or should be linking to you and compile a list of target sites – be it business suppliers, niche bloggers, distributors, brand advocates, etc- to contact and create content or compelling reasons for them to link back to you. Tools like Semrush can be very useful for backlink audits.

General Onsite SEO

The basic fundamentals of onsite SEO should never be overlooked. Once you have all the other SEO elements mentioned above in order you should make sure that what is on each page and post is the best it can be from an SEO point of view. Tools like Screaming Frog can help you make sure that the onsite SEO basics like: having proper titles and descriptions, use of header tags, having no duplicate tags, no missing image alt tags – amongst a host of other things – are as they should be.

Annual SEO Audit - WordPress SEO

Your Annual SEO Audit & Tune Up

The above SEO checklist should hopefully form the basis for you to be able to do your own annual SEO audit and see what needs to be improved. From there you should be able to tune your site up as once you know what the issue is you can then work to resolve it.

If however you’re too busy to check your SEO or the process seems too daunting or the tools too expensive (we spend about $10,000 on premium tools and products for our clients per year!) then let us do the heavy lifting for you. We’ve decades of SEO experience and have done more SEO audits than we’d care to count. We love working with clients who are too busy to do their SEO (busy is good!) so get in touch with us today and we’ll make sure your sites SEO isn’t letting your business down online!

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The Great SSL Panic of 2017 | Nonsecure Collection of Passwords https://wpdeveloper.ie/ssl-panic-nonsecure-collection-of-passwords/ https://wpdeveloper.ie/ssl-panic-nonsecure-collection-of-passwords/#respond Thu, 02 Feb 2017 12:09:40 +0000 https://wpdeveloper.ie/?p=5750 The great SSL Panic of 2017 - WordPress Developers
Those of you who have been reading this blog regularly will have seen us discuss SSL on numerous occasions in the past, but this may be the most important announcement yet. And clients of ours who are members of our private mailing list will have recently received a notice that almost makes us a look like Nostradamus as we impressed that SSL was going to be something that Google was going to push hard for 2017. And, then, out of the blue Google started to send notifications to non SSL based sites!

Nonsecure Collection of Passwords – Chrome 56

Some of our clients haven’t yet purchased SSL certs and so Google are starting to push out notifications via Google Search Console warning webmasters that:

Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS.

This move from Google will surely kick off the Great SSL Panic of 2017 which will probably have shades of the “Mobile-ageddon” a few years ago when Google started to penalise sites that weren’t fully responsive. This quickly moved the market and WordPress development trends to be fully responsive and the same will probably happen here with SSL.

Why Get SSL Cert - WordPress Developer

Why SSL? Why Now?

This move by Google to display warnings for non secure content isn’t surprising as as far back as 2014 having an SSL cert could give a boost to your site rankings and to a degree this is a continuation of that. Google want to have confidence that if they are routing traffic from their search engine that the site they are sending browsers to is secure as there should be a higher probability of browser satisfaction. At present the non secure warning will only display if:

The URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review your site to see where these warnings will appear, and so you can take action to help protect users’ data.

however we believe this in time will expand to be any page that isn’t served via HTTPS. We have been beating the drum about SSL for about 2 years but now the chickens have really come home to roost and it’s time for all sites to move to SSL.

Moving to SSL

We have done up a quick guide on how to move to SSL here and a post with lots of useful info about SSL setup which will hopefully help get you on your way to implementation. To get started you will need to purchase an SSL cert and then it’s a case of configuring the site to use HTTPS. If you need help in deciding which SSL to choose or in getting your site fully SSL’d then get in touch with us now.

We’ve been configuring SSL certs on client sites for years and will be able to get the SSL in place for your site. Get ahead of the Great SSL Panic of 2017 and contact us to secure your site now!

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SSL For The Win – SSL Setup for WordPress Websites https://wpdeveloper.ie/ssl-setup-wordpress-websites/ https://wpdeveloper.ie/ssl-setup-wordpress-websites/#respond Tue, 12 Jul 2016 12:22:58 +0000 https://wpdeveloper.ie/?p=5194 So we migrated WPDeveloper.ie over to SSL in what I consider to be the most timely fashion. SSL has been topical a few times this year and last and it has now become a 100% must for all sites, small large medium, ecommerce, blogs you name it and it needs SSL.

I have some helpful and simple tips tricks and websites below for any of you WordPress DIYers out there. You might be considering a new site, or fixing your current Picasso. When you add SSL to your site it has impacts, so if you are in doubt add a comment, email etc and we will be able to followup with you.

I would also caution there are some pretty major and embarrassing risks associated with a botched SSL setup, that said follow this advice and it is a very simple process.


What is SSL?

SSL or Secure Sockets Layer is a security protocol for creating an encrypted link between your website and your clients, it also impact email both as it is transited and downloaded from your server. Think of it as a padlock where before you had one of those little diary locks, both can be picked so to speak but the padlock is tougher. Next post I will go into detail on the types of SSL certs.

SSL allows sensitive information such as credit card numbers, client requests for service and login credentials to be transmitted more securely than if it were not in place. It garbles or manipulates your data as it is in transit and attempts to make it harder to sniff or eavesdrop on.


Do I Already Have SSL?

Luckily there is no tech knowledge required to spot if you are already running SSL and all major browsers will show various SSL certs to the left of the URL bar generally as a green padlock icon . Equally a abroken botched setup will show an open lock or even a more overt red page notice from Chrome and other more zealous browsers. Overall this is the bit you want to avoid.

Setting Up SSL What Documentation Do I need?

Most SSL setup from the clients point of view requires documentation, but nothing too major. Showing some level of setup or at least a physical postal address is required at a minimum.

Unlike most location services there is no real verification of your SSL details, but they are vouched for or checked in theory by the vendor of the SSL, this is similar to a web host and they facilitate the service, which I wont bore you with. Suffice to say if you had SSL you would see https in your browser, or could navigate to it, look to the top left of this post you will see an example.

Is it Really That Much More Secure?

Yes, in the terms of what most site owners consider secure it adds a new buffer level of security to your site. Wireless access to sites is especially open to sniffing and other hacker activities, SSL helps you stay a little more locked down when users add comments, update forms or when you yourself login to your site.


Getting Setup for SSL: Pre SSL

Before you start do the following;

  • Scan your site for all JS, CSS and IMG links
  • Scan for all internal & external links
  • Ensure there are SSL version of any offsite scripts
  • You can update and test the SSL versions of scripts before you migrate to https links in your code

 
NB Test Your redirection for on and offsite patterns, http to https re-writing is a simple setup, but it must be tested rigorously.


Testing Post Setup for SSL: After SSL

1-2 Hours after you migrate do the following;

  • Scan your site for any non SSL based links
  • Scan for all internal links
  • Ensure there are SSL version of any offsite scripts
  • You can update and test the https versions before you migrate to https links
  • Resubmit to Google Search Console, Bing Webmaster Tools & any other setups you are connected to Yandex, Baidu etc.

 
Test your rankings daily to ensure the site’s SERP listings have migrated to the ssl version of your site.


What are the Initial Benefits of SSL?

  • A more secure site
  • No issues with cross domain connections, or less issues if you plan to embed iframes etc
  • SSL is considered a trust factor so you look a little more pro online

 
NB SSL is not a magic bullet, strong passwords, regular theme and plugin updates, backups and malware scanning are all a must for a modern site.


SEO Risks for SSL Setup

  • Speed is one issue, it can add very small delays if not configured correctly
  • Linking to non https links will cause warnings, this is crucial and can be easily tested
  • As a rule nothing should reference http:// unless an external link
  • Duplication if your redirection/canonical tags are not configured correctly
  • You will likely start to see a large spike in 404s from old external links, this is part of the process but can be painful to watch

 
Overall there are very little risks involved bar setup issues.

Handy Resources for SSL Setup & Testing

Below are some links and handy guides, as always drop us a comment or contact us if you need SSL setup on your site.

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“You Came In Like A Wrecking Ball!” https://wpdeveloper.ie/you-came-in-like-a-wrecking-ball/ https://wpdeveloper.ie/you-came-in-like-a-wrecking-ball/#respond Tue, 28 Jun 2016 11:53:18 +0000 https://wpdeveloper.ie/?p=5184 You Came In LIke A Wrecking Ball - WordPress Developer

Hello Dear Readers, it’s been a while since the last post and whilst there are no cobwebs on the keyboard or no suntan from an extended holiday there is good reason for the duration between this post and our last. We’ve been in wrecking ball mode – in the very best sense of the much maligned Miley Cyrus melody – and whilst we’re no fans of Miley, there are times when we are fans of engaging a bit of constructive destruction and letting the wrecking ball fly. Stick with me and read on, I’m about to stick this metaphor landing!

Over 300% Growth In A Year!

Since the last post on WPDeveloper.ie business has increased in profitability and volume by about 300%. We’re busier than ever and at better rates than ever. As our boy Borat would say, great success. But “how did you do that?” I hear you scream. Sure, we’re continually evolving and refining our skills so that we know what we’re up to but the big difference is a constructive wrecking ball mentality.

A Constructive Wrecking Ball

As a team we’ve arrived at a point where we don’t like to sugar coat or skirt around the issue. If your site isn’t fit for purpose we’ll let you know. If your site is negatively reflecting your brand we’ll let you know. If your site looks like it was designed using MS Paint and is best suited in a museum paying homage to the early days of the web then we’ll let you know. We’re definitely a pro lance-the-boil outfit and if constructive destruction is required we don’t hesitate to pull the trigger, napalm what was the old site, let nature reclaim what was once there and then tell the client rebuild.

A Constructive Wrecking Ball - WordPress web design

By taking this approach (and, it’s not really an approach, it’s just being honest and “fearless” insofar as that we know some potential clients may not want a rebuild and so we won’t win that business but we just don’t care, if a rebuild isn’t for them then they’re not for us) the clients that we take on are ready to try something new, willing to invest in their future (and that’s key!) and often times appreciate our frankness and so tend to trust us. This is the bedrock of a good long term relationship with a client and so from every swing of the wrecking ball comes a chance to build something really mutually beneficial.

Rebuild Their Site As Gods

So, say you’re in the WordPress developer game as well and you try the wrecking ball approach espoused above, then what comes next? Well, obviously enough, it’s time to rebuild then but you have to rebuild it with care, TLC and SEO. When we rebuild a site we try focus on the business objectives for the client. What do they really need the site to do to help their business and how can we deliver that?

Rebuild WordPress Site Properly

Invariably every site we build has a big focus on SEO as getting sites to rank, especially for clients who never had a site that ranked, is a game changer and can elevate you in the eyes from a brash talker to a needle mover for their business. And, if it’s one thing that 300% growth in a year has taught us, being a needle mover for a business isn’t a bad spot to be in.

You Gotta Know When To Wreck!

The key thing to remember here is that we don’t say “rip it down and start again” to every enquiry that makes its way into our inbox. Some sites might just need an SEO touchup, some sites maybe just a little bit of tinkering around the edges and others just some small cosmetic design changes.

If the site is fit for purpose we try to enhance and improve it, if the sites race is run, then we make put it out to pasture but ultimately you gotta know when to wreck.

And knowing that, my friends, just comes with time (see paragraph 3).

So, How Can We Wreck You?

Hope you’ve stuck with me throughout this meandering metaphor and found some value in it. Ultimately it boils down to this – if you’re a developer telling the client the truth is the best policy and if you’re a site owner oftentimes a web designer or developer saying to start again is merited. If you’d like to see if your site passes our “to wreck or not” test then get in touch with us and we’ll give your site the once over.

Would also love to hear the thoughts of fellow designers and developers as well though so do chime in. Do you like to take the wrecking ball approach as well or are you the more softly softly type? What have you found works best for you and your clients?

And, just in case there are any doubts, this is my preferred version of Wrecking Ball, Miley be dammed! Until next time, cheers for reading and I’ll catch you here next time!

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WordPress Guide: Change WordPress to SSL/HTTPS https://wpdeveloper.ie/wordpress-guide-change-wordpress-sslhttps/ https://wpdeveloper.ie/wordpress-guide-change-wordpress-sslhttps/#respond Wed, 01 Jun 2016 15:10:35 +0000 https://wpdeveloper.ie/?p=5221 A Quick Guide to Changing WordPress to SSL Links. This 5 step setup will get your WP site moved to SSL in 1-2 minutes.]]> A Quick Guide to Changing WordPress to SSL Links

This 5 step setup will get your WP site moved to SSL in 1-2 minutes.

  1. Go to the Admin Dashboard, generally yoursite.ie/wp-admin/
  2. Go to Settings > General
  3. Where it says WordPress Address (URL) & Site Address (URL) replace the http:// part with https:// (See Image Below)
  4. Click Save Changes
  5. You will be made login again and you may need to update user name and passwords as cookies update to SSL

 

Change Settings Panel

Admin Dashboard > Settings > General
wp-general-settings


Other Resources

Some handy links and other resources:
http://wordpress.org/extend/plugins/wordpress-https/
http://codex.wordpress.org/Administration_Over_SSL

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How To Update Your Site for The Google Sitelinks Search Box https://wpdeveloper.ie/google-sitelinks-search-box-update/ https://wpdeveloper.ie/google-sitelinks-search-box-update/#respond Tue, 09 Sep 2014 17:56:32 +0000 http://wpdeveloper.ie/?p=4886 How To Update Your Site for The Google Sitelinks Searchbox
Hold the phones – did you hear about Google’s latest update yet? They have updated the sitelinks section of the SERPs so that searchers can now do a search within a site from Google and then view the search results on that site instead of Google. This Google sitelinks search box update is very useful stuff for webmasters who want to make it easier for users find buried archived content but also, and maybe more importantly, this Google sitelinks searchbox update allows you to get people to your site more quickly and could potentially increase CTR – all good stuff.

So, how can you update your site to take full advantage of the Google sitelinks search box update? All you need is below!

How To Update Your Site for The Google Sitelinks Search Box

If you want to update your site to take advantage of the update to the Google sitelinkes search box then the code you need is below. Simply add this to any WordPress theme in the header.php file of your site;

The Code

<?php if(is_front_page()) : ?>
<script type=”application/ld+json”>
{
“@context”:”http://schema.org”,
“@type”:”WebSite”,
“url”: “http://wpdeveloper.ie/”,
“potentialAction”: {
“@type”:”SearchAction”,
“target”: “http://wpdeveloper.ie/?s={search_term}”,
“query-input”: “required name=search_term”
}
</script>
<?php endif; ?>

View Raw Code

Obviously, you’ll have to replace the site URL above from http://wpdeveloper.ie/ to whatever your canonical domain link is but we think you can do that. If you’d like to grab a copy of the code snippet for Google Sitelinks Search Box then help yourself.

How To Update Your Site for The Google Sitelinks Search Box

If this is your first time visiting this site, well, you’re very welcome. We’re an experienced team of WordPress Developers with a primary focus on SEO and how to marry the two of them together. We like to stay on top of what’s happening with Google and that’s why we’ve implemented the Google sitelink search box update on this site and hope that this simple how to guide will enable you to do so as well.

If you’ve any questions leave them in the comment box below and bookmark this site, lots of useful WordPress tips coming your way!

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WordPress Security – Keep Your WordPress Site Safe https://wpdeveloper.ie/wordpress-security-keep-wordpress-site-safe/ https://wpdeveloper.ie/wordpress-security-keep-wordpress-site-safe/#respond Mon, 04 Aug 2014 21:49:15 +0000 http://www.wordpressdeveloper.ie/?p=4081 With great success comes threats and as WordPress has become the no.1 CMS on the planet it follows that there are bound to be more hackers trying to find vulnerabilities. That is why WordPress security is vital for your WordPress site – you wouldn’t leave your brick and mortar business unlocked and you shouldn’t leave your WordPress site exposed. Here are some of our top tips for WordPress security.

WordPress Security – Keep Your WordPress Site Safe

1) iThemes Plugin
The iThemes WordPress security plugin for WordPress is arguably the best security plugin currently available. It is crammed full of settings you can use to put up the defensive shields to repel any would be WordPress hackers. We’ve extensive experience with this plugin so get in touch if you’ve any issues with it.

2) Limit Login Attempts
Hackers generally only gain access to your site via brute force attacks (repeatedly trying to login using different username and password combinations) and so a power play move for WordPress security is to limit the number of login attempts an IP can make. This is a great and easy way of safe guarding your site.

3) Change Default Login Url
When you’re logging in to your WordPress site you probably login at a URL like yoursite.com/wp-login and that is the URL format that hackers will follow to try find your login panel. If you change the default login panel location you’ll make it more difficult for hackers to hack your site and will nudge your site down the path towards WordPress security nirvana.

4) Restrict logins to certain IP Addresses
Some clients require that their WordPress security is really nailed down tight and for clients like these we restict the IP addresses that are allowed to login. If there are multiple users who require logins with lots of different IPs (especially changing IPs) then this may not be the ideal option but for WordPress sites with just a few users in one location this can be very effective for WordPress security.

5) Take Regular Back Ups
This WordPress security task is often long fingered and not high on the priority list but it’s only when you need a back up that the value of taking regular back ups becomes apparent. By taking regular back ups you’ll have a fail safe should your WordPress security be jeopardised. Take full content and database back ups regularly to stay safe – or ask us to get a back up policy in place for you, it’s what we do :)

WordPress Security – Keep Your WordPress Site Safe

With WordPress security in place the key thing to remember is to never panic when the worst comes to pass. By keeping your head, when all around you may be losing theirs, you’ll be able to focus on the WordPress recovery task at hand. Most hosts provide a roll back service which can be a good way to recover your site. If you’ve been taking regular back ups you’ll be able to rebuild your site which is what WordPress security is all about – being able to recover when the worst happens and minimising down time.

We’ve had the pleasure of recovering lots of sites from lots of hack jobs so if you’re in a bit of a bind get in touch with us and we’ll sort you out.

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WordPress Speed for SEO – WordPress Speed Improvements https://wpdeveloper.ie/wordpress-speed-improvements/ https://wpdeveloper.ie/wordpress-speed-improvements/#respond Mon, 04 Aug 2014 13:35:43 +0000 http://www.wordpressdeveloper.ie/?p=4083 WordPress Speed Improvements

WordPress Speed for SEO - WordPress Speed Improvements
You might have heard that Google are now using page speed as a ranking factor and so it is now important that your site zips along for SEO reasons as well as user experience. WordPress speed for SEO can be quickly achieved by focusing on the big wins. There are lots of tools online to help you with some WordPress speed improvements and it’s something that we do on a routine basis. Check out some of the tools we use below and if you’ve any questions about WordPress speed improvement then please get in touch – it’s what we do :)

WordPress Speed for SEO

Google Page Speed Analysis
Before you can address any WordPress speed issues your site may be having you have to know what big Daddy G sees your site before you try to address and solve. The Google page Speed analysis site will give you a quick snap shot of how Google rates your site as well as a breakdown of WordPress speed for both mobile and desktop.

Pingdom
Pingdom is your new kingdom for WordPress speed testing. Using this free tool will give you an idea of page load times in seconds as well as a break down of areas which should be improved.

Gtmetrix
GTmetrix is another site which you can use when trying to increase your WordPress speed for SEO as it gives you a further break down of speed issues which may be impacting your SEO. This site pulls in data from Google Page Speed Analysis but also from YSlow so it gives you a nice snapshot of how different algorithms view your sites speed.

W3 Total Cache
After running a few speed tests using the above sites you should have a fair idea of how your site is performing. If it’s time to resolve your site speed issues then one of the best plugins we use to improve WordPress speed for SEO is W3 Total Cache. W3 Total cache is a powerful plugin for caching (browser, page, object and DB) and minification (css, js, html, xml) as well as gzipping. If all that sounds like jargon or buzz words to you then don’t fret, there are many tutorials and guides available which you can trawl through to suss it out (or, you can get in touch with some friendly WordPress developers for help ;)).

SmushIt
SmushIt is a great plugin for image compression. It can compress all of the images currently on your site in bulk and then as you add new images it’ll compress them on the fly. Having bloated images can really slow your site down and when it comes to WordPress speed for SEO they are the low hanging fruit that you want to pick straight away.

ScreenFly
When you are working on WordPress speed for SEO it’s quite likely that you’re going to do some minification, be it of css, js or html files. Minification is the process of, like the name suggests, removing unnecessary code/whitespace/comments from files and where possible combing files together so that less server requests have to be made (the fewer files that contain your page info the easier it’ll be for your server and the quicker your site will be). However, after minification sometimes your site can look a little off on some browsers and so it’s important that to see how it looks in all browsers. ScreenFly is a great tool for checking to see how your site is rendering on different platforms and after tinkering with minificaion for WordPress speed improvements it’s advised to check using this tool.

WordPress Speed for SEO – Don’t Obsess

WordPress Speed for SEO – WordPress Speed Improvements

Ultimately you want to focus on the big wins for WordPress speed improvements. If you have some images that are oversized get rid of them first. If you’ve no caching in place then get that sorted. If you’ve identified that your host is particularly sluggish then it’s time for a WordPress site migration. WordPress speed for SEO isn’t a huge mystery and once you get stuck into it you should be able to make some improvements but like I said – don’t obsess on it. Ask yourself, is your time best spent trying to eek out a bit more page speed or is there something else you should be doing?

If you’ve any questions about WordPress speed for SEO or how some WordPress speed improvements can be made for your site then get in touch, it’s what we do :)

Don’t get me wrong here, we’re all about getting 90+ scores across the board but if you’ve run speed tests using the tools mentioned above you’ll see that you’ll get varying results, at varying times from the different tools. As a result of that it’s important not to obsess about your page speed, by all means try make WordPress speed improvements but don’t beat yourself up if it’s not perfect. WordPress speed for SEO is just one ranking factor out of hundreds of different factors so don’t spend all your time on it.

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7 Key Benefits of WordPress https://wpdeveloper.ie/7-key-benefits-of-wordpress/ https://wpdeveloper.ie/7-key-benefits-of-wordpress/#respond Mon, 04 Aug 2014 12:27:34 +0000 http://www.wordpressdeveloper.ie/?p=4079 7 Key Benefits of WordPress
I’m sure you won’t be surprised to hear that we’re supporters of WordPress and that this may be somewhat biased. Biased as it may be though there are many benefits to using WordPress for your site and I’ll give you a quick snapshot of 7 key benefits of WordPress below. These benefits hold true regardless of the type of site you want to set up, be it an e-commerce site, a blog or brochure site. Right, let’s get into it.

7 Key Benefits of WordPress

  1. Ease of Use

    WordPress is a very user friendly platform and you can quickly learn the skills you need to be able to publish posts (like this), add portfolio items or make layout and navigation changes. This is a true story but I once trained a 78 year old on how to use WordPress and he picked it up in just a few hours – if he can do it, so can you. Undoubtedly the ease of use is a key benefit of WordPress and one not to be overlook when considering what platform to use for your site.

  2. Flexible CMS

    You might have first heard about WordPress in the context of blogging however that is no longer the case. Over the years the WordPress has expanded and it is now the No.1 CMS (content management system) on the planet and is flexible enough to allow you to power enterprise e-commerce, interactive support systems, forums, help boards, brochure sites – you name it, WordPress can pretty much do it.

  3. Wide Variety of Plugins for Tailoring

    As WordPress has grown and become the dominant CMS on the planet it follows that a lot of clever coders are going to flock to it. The benefit of WordPress here is that you then get access to a log of these plugins for free which you can use to tailor your site or add additional functionality without the need to be a clever coder.

  4. Lots of documentation and resources available

    This is probably an often overlooked benefit of WordPress but there is a wealth of information freely available all over the web on how to troubleshoot any WordPress problems you may have (not too mention all the great WordPress developers that can help you, cough;)). If you are experiencing any issues with WordPress then odds are someone already has and that they’ve documented the solution.

  5. Inherently SEO friendly

    We’re big SEO geeks here and that is one benefit of WordPress that we tell all our clients. WordPress is inherently friendly for SEO and when using the proper plugins you can quickly make site wide SEO changes. This really is a key benefit of WordPress as before to make sitewide SEO changes was a really time consuming process – it still takes time using WordPress but is now more efficient and, crucially, more effective.

  6. Open Source and Continually Improving

    WordPress is an open source platform which is maintained by a passionate group of exceptionally competent coders who eat, sleep and breathe WordPress. The benefit here is that as the web and web standards continue to evolve then WordPress will involve with it. There are frequent updates to the WordPress core which improve its functionality, security and performance.

  7. Low Start Up Costs

    Traditional web design was expensive. Before becoming a developer myself I had to shell out big money to get some sites up and running. Now though, with WordPress, the barrier to entry has been dropped significantly as WordPress sites can be developed at very competitive prices (eg, our entry level WordPress site costs just €700!!) allowing you to put your resources into marketing rather than a 20k budget for a website that may never yield and ROI. We focus on the ROI and with low start up costs you can quickly realise a return for your business using WordPress.

  8. 7 Key Benefits of WordPress

    Now, as mentioned at the start we’re somewhat biased about WordPress but even with the blinkers off there are numerous benefits of WordPress. We know these benefits are true as over the years we’ve helped many businesses get going on WordPress and the results have been phenomenal. We’ve helped business that were on the brink of closing down by just rebuilding their site using WordPress and applying some SEO and online marketing nous as well as empowering the business owner, via training or consultations, to keep the ball rolling.

    What we’ve found is that once you give WordPress a go and see the benefits for yourself that you’ll be a convert for life. Preach it! ;)

    If you need any WordPress related help or online marketing help then get in touch!

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