StoryToys™ are a Dublin based Multi Award Winning, Cross Platform Children’s App Design & Development Company

StoryToys™ Apps

App Specific WordPress Web Design

StoryToys like many app production companies require a platform to promote and support their apps. This project was a redevelopment of the previous WordPress site to allow the company a single platform for all aspects of their online communication. The site features device specific meta tags or Smart App Banners and integrated ratings and other app specific goodies.


WordPress Website Features

Some of the high level features of this WordPress site;

About StoryToys – Children’s Apps

The creative for this site was so nice to work with the App style and professional level of illustration within these Apps coupled with brands like Sesame Street made the site visually stunning.

Founded in 2008 by brothers Aidan and Kevin Doolan, StoryToys has become one of the world’s leading publishers of innovative, entertaining apps for tablets and mobile phones. We invented the “digital pop up book,” an idea which enthralled audiences around the globe when we released our first Grimm’s Tale, Rumpelstiltskin in 2010. We were known as Ideal Binary back then.

SEO Results – Number 1 As Always

WordPress SEO ResultsOne of the key challenges was to get the site to rank above the App Store to allow StoryToys to get the purchase to happen onsite for better analytical insight. One of the blockbuster titles in the StoryToys range is Eric Carle’s The Very Hungry Caterpillar™ and as you can see from below, the site is no.1 in Google.com for Very Hungry Caterpillar App. As expected the site also ranks no.1 for branded search terms like StoryToys which gives them the online visibility and authority they need to solidify their status as the no.1 app developer for kids.

The Top Search Results That Matter!
Last Updated Feb 2015 – Google.ie